January 23, 2020

Standish Area Chamber of Commerce President to step down in 2020

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STANDISH— After two years as Standish Chamber president, Tara Binder, will be leaving the board effective Jan. 1, 2020. Binder served on the board since 2016 where she acted as secretary and vice president, until becoming president two years ago. After leaving the board, Binder will be pursuing her masters degree at Bakers College in business management.

Though she will no longer be president of the board, Binder will continue involvement in the community. She plans to continue with event planning for the Relay for Life in Arenac County, as well as serving as chairperson for the Arenac Community Funds Group.

Binder manages the Independent Bank in Standish and plans to attend Chamber board meetings while she pursues her degree.

One goal Binder is proud to have accomplished is increasing the communication with the Chamber members. Throughout her time as president, she was responsible for updating the website, keeping a Facebook presence, and starting a newsletter to send to members. “It was well-received,” Binder said, “the communication has improved a lot.”

Looking forward, Binder is excited to see a continual update in Chamber marketing. An item that has been in discussion at the Chamber, is personalized marketing for the Standish area. According to Binder, a photographer would take photos of Standish throughout the year at local events that could be used for marketing. Improving the Chambers marketing will help better serve the members and area, said Binder.

One local event the Chamber she will miss is the Turkey Giveaway. Binder has been in charge of the giveaway since she started on the board in 2016. “I get to call all the winners,” Binder said. She will miss paying it forward on behalf of the Chamber and local businesses and hearing the excitement when winners pick up their certificates.

Looking back at her years at the Chamber, Binder said, “it was nice to be able to get to meet a lot of local business owners and a lot of our political representatives. I’ll miss that interaction.”

Current Chamber secretary, Shayna Castle, will be taking over the president title when Binder leaves on Jan.1 2020.

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